Defining and implementing an online strategy
What is my organization’s online reputation?
With the arrival of social media, internet users can express their opinions, make or break an organisation’s reputation. Influencing opinion favourably and monitoring online market position have become important concerns for organizations.
Defining a strategy in accordance with an organisation’s professional objectives
Above all, it is corporate professional objectives that govern any Internet strategy, even more so for a social media strategy. Initiatives are systematically accompanied by a monitoring program.
KnowledgeConsult steps in for the preparatory context analysis and definition of plans, as well as accompanying organizations in their launch, notably providing assistance to :
- Analyse online presence and the sphere of influence (e-reputation, target audience, vectors of circulation…) and make relevant recommendations
- Define the processes aimed at influencing and monitoring
- Select and prepare relevant software for adoption by the organization
- Support during implementation (pilot phase and deployment)